We are now seeking a PR & Marketing Manager to join us. Our ideal candidate understands DTC and B2B brand-building, trade marketing, and digital marketing, and has experience with luxury branding.

 The Role

As our PR & Marketing Manager, you will be responsible for developing a high-end branding strategy that emphasises exclusivity and craftsmanship that resonates with our audience. You will oversee the execution of a 360° marketing calendar, with a strong focus on trade marketing, while also driving awareness and supporting sales through strategic marketing, PR, social media, events, and content creation.

This is an exciting opportunity for someone who is structured, proactive, and eager to take ownership in a creative, design-led business.

 

Key Responsibilities

• Develop and manage the annual marketing and PR calendar (360° plan).
• Coordinate trade marketing activities – including showroom events, in-store or showroom displays.
• Manage and grow our social media presence with engaging, brand-aligned content that resonates with our audience. Plan, edit, and publish content across digital channels; Instagram, email newsletters, and Pinterest in close collaboration with Designer Helene Blanche.
• Build and nurture relationships with press, influencers, and industry partners.
• Drive community-building initiatives to strengthen brand awareness and engagement.
• Write and distribute press releases, product announcements, and brand stories.
• Create and maintain press kits, lookbooks, and product imagery.
• Support the launch of new collections and product lines.
• Track and analyse marketing performance (social media growth, campaign results, website traffic).
• Ensure brand consistency across all touchpoints.
• Plan paid digital campaigns in collaboration with Ad Agency (Meta, Google Ads, Pinterest)

 

What We’re Looking For

• An understanding of DTC, B2B brand-building, trade marketing, and digital marketing.
• 2+ years’ experience in marketing, PR, or communications, preferably within luxury interiors, lifestyle, or fashion.
• Excellent communication skills in English (written, visual, and verbal).
• Highly structured and organised, with the ability to plan and follow through.
• Firm grasp of trade marketing principles.
• A self-starter with initiative and ownership.
• A creative eye and passion for interiors and design.
• Enjoys working in a dynamic, small creative team, thriving under tight deadlines while contributing to a positive, bohemian-spirited environment.

 

Nice to Have

• Experience working in a small or growing business.
• Knowledge of the interiors - or home industry.

 

What We Offer

As our new colleague, you will become part of a small, dynamic, and competent team. You will have the opportunity to shape the marketing direction of a growing international brand in a friendly, design-led work environment that offers space for growth.

About Us

Helene Blanche Fabrics & Wallpapers is a high-end Scandinavian brand renowned for timeless design and exquisite quality. Our collection of textiles, wallpapers, and decorative objects is sold internationally, catering to B2B showrooms and leading interior designers. Since 2008, we have built a strong international brand presence, and as we continue to grow, we remain ambitious and ready to embark on the next chapter of our journey.

Practical Information

• Application: Send your CV and motivated application to contact@heleneblanche.com
• Start date: As soon as possible
• Working hours: Full-time, Monday to Friday, 8 AM – 4 PM / 9 AM – 5 PM
• Location: Hellerup, Denmark