We are now seeking an experienced Sales Director to join us at this pivotal stage. The ideal candidate brings commercial experience, ideally from design, interiors, fashion, or high-end luxury, and is motivated by building enduring brands rather than short-term wins.
This is a key leadership position with overall responsibility for our commercial performance, sales strategy, profitability, and international market expansion. You will report directly to leadership and play a central role in shaping the future direction of the Helene Blanche brand.

As Sales Director, you will define and execute a high-end, data-driven commercial strategy across both B2B and B2C, balancing strategic vision with hands-on leadership.

Strategic leadership

• Develop long-term growth strategies across B2B and B2C, fully aligned with the brand’s creative vision and board-defined growth ambitions.
• Build market, product, and channel strategies that elevate and protect the Helene Blanche brand internationally.
• Identify and develop new commercial opportunities, showroom partners, and premium distribution channels globally.
• Translate strategic objectives into clear execution plans, performance metrics, and measurable KPIs.

Business & financial management

• Prepare annual budgets and rolling forecasts for all sales channels in close collaboration with the COO.
• Analyze financial performance, margins, and profitability to inform pricing architecture and product positioning.
• Define and implement pricing strategies, discount models, and profitability calculations across collections and categories.
• Establish a robust commercial and financial foundation to support sustainable growth and future scaling.

Operational sales

• Identify and secure new clients such as decorators and designers.
• Build and maintain close relationships with international showrooms, agents, and key accounts.
• Ensure professional, data-driven use of CRM and sales systems to support decision-making and transparency.
  Collaborate closely with the Sales and Back Office Coordinator on order placement and follow-up.
• Act as a key commercial liaison with our external warehouse partner in Poland, supporting coordination, clarifications, and operational alignment when needed.

Market & expansion

• Identify, evaluate, and secure new showroom partnerships in strategically important international markets.
• Own and develop the B2C strategy, including online retail performance, digital sales initiatives, and overall customer experience.
• Monitor global interior, design, and luxury trends, as well as the competitive landscape, to anticipate shifts and opportunities.

• Has a solid experience in commercial leadership roles, ideally within design, interiors, fashion, or luxury.
• Is driven by creating new connections and landing new customer
• Has a strong track record of building and executing international commercial strategies for premium brands.
• Is highly proficient in budgeting, forecasting, and financial analysis, and comfortable owning P&L responsibility.
• Combines strategic thinking with a hands-on mindset, able to operate at executive level while engaging in day-to-day commercial activities when required.
• Understands the dynamics of high-end B2B partnerships and knows how to elevate and optimize B2C performance without compromising brand integrity.
• Is an excellent communicator and negotiator with strong stakeholder management skills.
• Works in a structured, analytical manner with a clear sense of prioritization and commercial impact.
• Is fluent in written and spoken English; additional languages are considered an advantage.
• Is comfortable with international travel as part of building and maintaining global relationships.

At Helene Blanche, you will become part of a small, ambitious, and highly dedicated team united by a passion for design excellence, craftsmanship, and long-term brand building.
We offer:
A leadership role with significant influence on the strategic and commercial direction of the company.
A high degree of autonomy, responsibility, and trust.
A professional yet creative culture grounded in quality, integrity, and collaboration.
An inspiring workplace in our beautiful office in Hellerup, Denmark.

Practical Information

• Application: Send your CV and motivated application to Mads Kruse at jobs@heleneblanche.com
• Start date: As soon as possible
• Working hours: Full-time, Monday to Friday, 8 AM – 4 PM / 9 AM – 5 PM
• Location: Hellerup, Denmark